ClassiCon was founded in order to secure as wide a distribution as possible for high-quality design. Their demand utmost originality, functionality and timeless aesthetics independent of fashionable trends. Of prime importance is not the style but the formal quality. ClassiCon is therefore always open to new design ideas. They frequently work together with young designers since ideas are more important than the degree to which the creator is famous. Thus established classics become the inspiration to young designers and the catalyst in an ongoing process of innovation. In spite of the responsiveness to style pluralism they refuse directions in design in which functionality comes second to merely pleasing. A renunciation of decorative exuberance, lavishness and with that, the squandering of resources, is important. Since they see design as a universal world language very concerned about crossing not only formal but also geographical borders. As a result products from designers from all over the world are found in their collection, like Clemens Weisshaar, Eileen Gray, Konstantin Grcic, Neri&Hu, Sandra Lindner, Sebastian Herkner.